One of the biggest challenges business leaders and owners face is pushing their business towards sustainable growth. Many want to grow their business sustainably but very few knew exactly how to do so.

The following are the six fundamentals for sustainable business growth:

  1. Authentic Purpose

Every company needs to know exactly why they do what they do. This will be the North Star guiding the company and directing it as it hits milestones in its growth. Sticking to its purpose is what will ensure that the business growth is sustainable.

  1. A Powerful Brand

One of the key things that affect business sustainability are brand equity nurturing of emotional connections with customers. Building a brand is about developing and sustaining those relationships over time. If your consumers are happy, then your business will continue to develop sustainably.

  1. Partnership and Collaboration

Outsourcing from or partnering with other companies will ensure that you don’t spread your company thin. On top of that, it means that since you are seeking help from outside, you will be able to reallocate resources and time to other aspects of your organization’s operations.

  1. Customer Retention

Simply put, if you are constantly losing your customers then your growth will be stunted. This because instead of working towards the growth of your business, will be working towards getting new customers to replace the ones you lost.

  1. Community

A business ecosystem is an economic community of organizations and individuals that interact in countless ways.[1] Operating within such an ecosystem encourages companies to evolve their capabilities. This motivation means that your business will be working towards sustainable business growth.

  1. Flexible and Adaptive Leadership

To continue growing, entrepreneurs, managers, and business owners must become the leader the business needs for each particular stage of growth.

When you take into account these six fundamental aspects of sustainable business growth, your organization or business will be well on its way to becoming a sustainable business.





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