Just a couple of years ago, marketing only comprised of television, radio, newspaper, and magazine advertisements. Now, technology has swept the industry. The future of marketing requires marketers to take full control of their consumers’ experiences. Thanks to technology, the digital marketing in 2020 will only continue to grow.
Digital Platform Trends
The future of marketing is constantly changing, we know that. In the future, brands will have to change what platform they most use for marketing in light of the shift in relevance of these platforms. It should not come as a surprise that social media will be the platform at the top of the list.
The following channels will be going from the highest to least importance as follows:
- Web/ Social Media– 53%
- Mobile Apps – 47%
- Mobile Web – 46%
- E-mail – 36%
- Direct Mail – 17%
- TV – 15%
- Print – 14%
- Radio – 7%
- Other – 1%
This list indicates you how different platforms will push aside traditional methods and monopolize the marketing world. This prediction further proves the fact that in the future of marketing, the smaller the screen the larger the audience.
When it comes to the technological trends, social networks and mobile devices will become the most popular choice for marketers and their consumers. The quickest shift will be from desktop to mobile phones. This will also lead to a higher level of personalization. Even now you must have observed how mobile is gradually replacing desktop.
The technological trends will carry the following weighting in the marketing world:
- Mobile Devices- 59%
- Personalized Technologies- 45%
- Internet- 39%
- Predictive Analytics – 38%
- Artificial Intelligence – 37%
- Virtual Reality – 25%
- Wearable Technology – 24%
- Smart Virtual Assistants (e.g. Siri) – 22%
- Block Chain Tech – 10%
Two years from now, the world of marketing will be dominated by digital marketing. Where will you be?